EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
EP MARKETING:REAL PEOPLE...MYMKTG.ACC.
10th Edition
ISBN: 9780135209912
Author: Solomon
Publisher: PEARSON CO
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Chapter 4, Problem 40C
Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The factors important in understanding this decision making.

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Now, you are working on the last section of your Portfolio Project. This week you will complete the following:  You have proven to the management team that you have carefully considered the cultural aspects of expanding the business into a new country. They would like to hear your specific plans for ensuring operational success in their next meeting. Prepare a report addressing the following topics: Strategic Management: Discuss the critical factors of the Strategic Management Process important to successful operations in your country. Organizational Structure: Discuss the type of organizational structure that will be most effective in the new location including the manufacturing facility.  Control and Monitoring Systems: Discuss your plan for control and monitoring systems issues for the expansion and operations within the manufacturing facility.   Staffing and Compensation: Discuss how you will staff the operation and how you will compensate the employees and any training that will…
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