EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 6QA
Summary Introduction
To determine:Thetechniques used by marketers to gather data in exploratory research and theirusefulness.
Introduction: Exploratory research refers to more rigorous studies that are carried on to get new ideas, new strategies and opportunities. It is a technique to get a new insight into a market and for the future. It provides new and advanced solutions to solve the prevailing problems.
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What techniques can marketers use to gather data inexploratory research? How is this type of data collection useful?
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Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?
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