EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 5QA
Summary Introduction

To determine: Difference between primary and secondary data

Introduction: The raw data collected from multiple sources for the first time is called primary data whereas secondary data is an already existing data on multiple platforms.

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Distinguish between primary and secondary datasources.
Explain the main difference between primary and secondary data with examples.
Explain the difference between secondary and primary data Explain the advantages and disadvantage of secondary and primary data Explain factors to consider to use primary or secondary data
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