EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 3QA
Summary Introduction

To determine: Concept of customer insight and the role it plays in market planning decisions.

Introduction: The concept of customer insight is very significant in establishing a profitable market. The marketing companies use the behavior of purchasing to analyze the on-going trend.

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