EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 3QA
Summary Introduction
To determine: Concept of customer insight and the role it plays in
Introduction: The concept of customer insight is very significant in establishing a profitable market. The marketing companies use the behavior of purchasing to analyze the on-going trend.
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How to design a customer-driven marketing strategy?
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Develop a business model and design a customer-driven
marketing strategy for this business focusing on the following
thematic areas:
1. Identifying the market and motivating why you selected
that particular market
2. Identify a need and motivate why it is a demand
3. What is your value proposition and why?
4. Motivate your strategy for customer attraction, retention,
satisfaction and delight
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