EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 11QA
Summary Introduction
To explain: The term cookies in a computer and its privacy and ethical issues.
Introduction: Websites sent cookies to the browser of the users to obtain information about the activities of the user. They are small set of data sent by web-server to user’s browser. It record username, pages visited by the user, Purchase history, preferences etc.
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