EBK MARKETING
EBK MARKETING
9th Edition
ISBN: 8220103613903
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 15QA
Summary Introduction

To discuss:The cross tabulation and how it helps in analyzing and interpreting the data.

Introduction: Cross tabulation refers to examining the data by breaking it in two subgroups dividing the data in two different groups to make it clearer and more concise to interpret the result. It is a method to quantitatively analyze the relationship between two variables.

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