Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 4, Problem 4AMK
Summary Introduction
To compare and contrast: The concepts of moral idealism and utilitarianism as the alternative personal moral philosophies
Introduction:
The personal moral philosophy that takes into certain duties and rights as universal without the regards of the outcome is known as moral idealism. The personal moral philosophy that focuses on “the largest good for the largest number” is known as utilitarianism.
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Compare and contrast moral idealism and utilitarianism as alternative personal moral philosophie
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Chapter 4 Solutions
Marketing - Standalone book
Ch. 4.1 - Prob. 4.1LOCh. 4.1 - Prob. 4.1LRCh. 4.1 - Prob. 4.2LRCh. 4.2 - Prob. 4.2LOCh. 4.2 - Prob. 1MIAMCh. 4.2 - Prob. 4.3LRCh. 4.2 - Prob. 4.4LRCh. 4.2 - Prob. 4.5LRCh. 4.3 - Prob. 4.3LOCh. 4.4 - Prob. 4.4LO
Ch. 4.4 - Prob. 4.6LRCh. 4.4 - Prob. 4.7LRCh. 4.4 - Prob. 4.8LRCh. 4 - Prob. 1AMKCh. 4 - Prob. 3AMKCh. 4 - Prob. 4AMKCh. 4 - Prob. 5AMKCh. 4 - Prob. 6AMKCh. 4 - Prob. 7AMKCh. 4 - Prob. 1BYMPCh. 4 - Describe, in one or two sentences, how your...Ch. 4 - Prob. 1VCCh. 4 - Prob. 2VCCh. 4 - Prob. 3VCCh. 4 - Prob. 4VC
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- Most of the ethical prescriptions of normative moral philosophy tend to fall into one of the following three categories: deontology, consequentialism, and virtue ethics. These categories in turn put an emphasis on different normative standards for judging what constitutes right and wrong actions. Moral psychologists and behavioral economists such as Jonathan Haidt and Dan Ariely take a different approach: focusing not on some normative ethical framework for moral judgment, but rather on the psychological foundations of moral intuition and on the limitations that our human frailty places on real-world honesty, decency, and ethical commitments. In this context, write on what you see as the most important differences between the traditional normative philosophical approaches and the more recent empirical approach of moral psychology when it comes to ethics. As part of your answer also make sure that you discuss the implications of these differences.arrow_forwardTo what extent do our moral ideas reflect the society around us, and to what extent are we free to think for ourselves about moral matters? please help with this discussion questionarrow_forwardEvaluate ‘utilitarianism’ as a moral doctrine that underpins ethical valuesarrow_forward
- Moral rationalism is an ethical theory, advocated by a German philosopher, Immanuel Kant.arrow_forwardDiscuss the differences and approaches between utilitarianism ethics and deontological ethics.arrow_forwardHow do ethical frameworks influence human actions? How do morals and values differ from ethics?arrow_forward
- Does analyzing a moral problem from the perspective of the ethics of care sometimes yield a different result than that obtained by using either a Kantian or utilitarian standardarrow_forwardDifferentiate the Utilitarian perspectives with Kant's moral rationalism.arrow_forwardUnder Kant's Categorical Imperative, the idea of morality is the ultimate goal or objective by which people should live their lives. Where does the Categorical Imperative fit (or not fit) into your philosophy of business ethics?arrow_forward
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