Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Textbook Question
Chapter 4, Problem 2BYMP
Describe, in one or two sentences, how your marketing plan addresses each potential issue.
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HerbSkin Naturals
HerbSkin Naturals is a skincare range that utilizes indigenous herbs such as rooibos, aloe ferox, and buchu. These ingredients are celebrated for their antioxidant, anti-inflammatory and moisturizing properties, making the products very popular among consumers who appreciate natural, eco-friendly skincare solutions.
The current product range includes the following thoughtfully curated five-item line, designed to highlight the unique benefits of South Africa’s Indigenous herbs while addressing a variety of skincare needs.
PRODUCT
INGREDIENTS
BENEFITS
TARGET AUDIENCE
Rooibos Glow Face Serum
Rooibos extract, hyaluronic acid, vitamin C.
Enhances skin radiance, reduces fine lines, and protects against environmental damage. The lightweight formula absorbs quickly, leaving the skin smooth and hydrated.
Consumers seeking an everyday serum to combat dullness and early signs of aging.
Aloe Ferox Deep Hydration Cream
Aloe ferox gel, Shea butter,…
Describe how to effectively implement e-vouchers in Strepcof. Include its issuance, redemption, verification and application, single-use or multiple-use.
And what other promo deals can be use for Strepcof relaunching.
Chapter 4 Solutions
Marketing - Standalone book
Ch. 4.1 - Prob. 4.1LOCh. 4.1 - Prob. 4.1LRCh. 4.1 - Prob. 4.2LRCh. 4.2 - Prob. 4.2LOCh. 4.2 - Prob. 1MIAMCh. 4.2 - Prob. 4.3LRCh. 4.2 - Prob. 4.4LRCh. 4.2 - Prob. 4.5LRCh. 4.3 - Prob. 4.3LOCh. 4.4 - Prob. 4.4LO
Ch. 4.4 - Prob. 4.6LRCh. 4.4 - Prob. 4.7LRCh. 4.4 - Prob. 4.8LRCh. 4 - Prob. 1AMKCh. 4 - Prob. 3AMKCh. 4 - Prob. 4AMKCh. 4 - Prob. 5AMKCh. 4 - Prob. 6AMKCh. 4 - Prob. 7AMKCh. 4 - Prob. 1BYMPCh. 4 - Describe, in one or two sentences, how your...Ch. 4 - Prob. 1VCCh. 4 - Prob. 2VCCh. 4 - Prob. 3VCCh. 4 - Prob. 4VC
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- An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product, AI-Powered Smart Standing Desk and provide a reason why you think this product could be successful in this new market of Vietnam.arrow_forwardServices are important to the economy, define each component of service quality and then provide an example on how to provide that service component. Component Definition Provide example what can be done to provide this component Reliability Responsiveness Assurance Empathy Tangibles Service can be described as a process. For each service process provide an example of a type of service under that process. People Processing Possession processing Mental Stimulus Processing Information Processing If you were providing a coworker customer service training, what would be key components you would focus on. What strategies would provide? What would be your advice to them?arrow_forwardDiscuss how you will use the knowledge and skills you developed in this course by writing 3 “takeaways,” or things you’ve learned that you can carry with you into your career and further courses of study. Review postings by your classmates and add two additional “takeaways” to your own list. When you reply to a colleague, compare your findings with his or hers. What patterns or differences do you see in international marketing strategies?arrow_forward
- An executive summary is a short document or section of a document produced for business purposes. It usually contains a brief statement of the problem or proposal covered in the major document(s), background information, concise analysis and main conclusions. Here you should introduce Vietnam and provide a very high-level description of it. Then you should discuss the product you selected and provide a reason why you think this product could be successful in this new market.arrow_forwardFor this activity choose a product from above and come up with the following: What is your Product Name? What is slogan for your product? Who is your target market? What are the possible segmentations in this target market? What type of product? ( Convenience, specialty ,shopping, unsought) What is the price for your product? Come up with a persuasive or informational label for your product? Does your product have a warranty?arrow_forwardNew Product Development For this assignment find a new product in technology that may still be in the development process. Provide your own research findings about the product. Where is this product in the development process? What is your personal opinion on this new product? Would you purchase this product? How similar is this product to an existing product, name an existing product that is similar? Provide a picture of your product: Provide resources:arrow_forward
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
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