Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
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Chapter 4, Problem 1VC
Summary Introduction

Case summary:

Company T’s initiative is to realm their responsibilities towards the society and stakeholder. The company placed their special attention on the Vehicle P a hybrid vehicle with a combination of gasoline and electric motor, and their efforts to educate people decreased their footprint on the environment. The recurrent theme is the notion of the sustainable mobility.

Characters in the case:

  • Company T

Introduction:

The organization that are a part of the society and that are responsible for the actions that takes place in the society is known as social responsibility.

To determine: The way Company T’s approach to social responsibility relates to the three concepts of social responsibility.

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