Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 4, Problem 4.12MA
Summary Introduction
Case summary:
Many companies use the metadata method as they use the advanced technologies for posting, twitting and talking but people are not aware that their personal data are taken to identify them. There are various mobile devices in county U and more than 60 % of the purchases are through credit cards.
Introduction:
Meta data refers to the set of data which provides the information regarding the other data.
To discuss: Whether it is ethical for marketers using metadata to link customers with credit transactions.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Ethics Some marketers attempt to disguise themselvesas market researchers who want to ask you questionswhen their real intent is to sell something to the consumer. What is the impact of this practice on legitimateresearchers? What do you think might be done aboutthis practice?
Discussion - Ethics in Healthcare Marketing
Few aspects of marketing were of greater concern to health care professionals than the onset of advertising. Because of the sensitive nature of healthcare and the often precarious position of the health care buyer, there is heightened sensitivity to the use of this tool. This concern is often positioned around the ethics of marketing. Please conduct scholarly research on one recent topic (within the last 5-10 years) related to ethics in healthcare marketing and discuss your findings. What does the Code of EthicsLinks to an external site. from the Society of Healthcare Strategy and Market Development, American Hospital Association, and/or the American College for Healthcare Executives have to say about the issue you located? Responses should be supported by research from scholarly peer-reviewed resources.
How does using WhatsApp to make a VoIP call while traveling overseas affect the TelCo?
Can CRM systems aid in online shopping?
Chapter 4 Solutions
Marketing: An Introduction (13th Edition)
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- 1. Consider yourself a Marketing Manager, how would you go about setting a good marketingstrategy for a Credit Card product through video streaming?2. What are the merits or benefits of sales promotion?3. Describe marketing mix decisions (product, distribution, promotional, pricing) faced bythe marketer and apply the marketing mix decisions to a real-world product or service.4. Given a historical context of marketing, assess the present role of marketing in theFINA2016 Marketing Management and Sales Strategy for Bankers – Course Information. Academic Year 2022/2023,Semester 1THE UNIVERSITY OF THE WEST INDIES OPEN CAMPUS Page 25 of 39Financial Services organizations and predict how marketing might "look" in the future.5. Identify specific marketing strategies utilized and develop criteria by which to analyzethose strategies.arrow_forwardWhat Is the Best Type of Marketing Research? Many market researchers have their favorite research approaches or techniques, although different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.arrow_forwardExplain business-to-consumer (B2C)e-marketing.arrow_forward
- Make a 'RELATED REVIEW OF LITERATURE' to the title stated below. "THE EFFICACY OF USING FACEBOOK AS A MARKETING PLATFORM AMIDST COVID19"arrow_forwardDid Target make an ethical mistake? (Pregancy thing from 2014)arrow_forwardMany market researchers have their favorite research approaches or techniques, though different researchers often have different preferences. Some researchers maintain that the only way to really learn about consumers or brands is through in-depth, qualitative research. Others contend that the only legitimate and defensible form of marketing research uses quantitative measures. Take a position: The best marketing research is quantitative in nature versus the best marketing research is qualitative in nature.arrow_forward
- Please explain in detail:- Covid-19 has forced many brick-and-mortar retailers to transform their businessinto online retailers.a. As a marketer, justify either the brick-and-mortar retailers need to retarget new potential customers.arrow_forwardThe European Union (EU) is home to more than 500 million (mostly rich) consumers, making it one of the largest and most attractive markets worldwide. As firms contemplate selling goods in the EU, they conduct market research using secondary data. An excellence source of secondary data and site for learning about the EU is europa.euLinks to an external site., the official website for the EU. Visit the various links at this site and develop a one-page profile of consumers in the EU. (8pts) What are the differences and how could they be improved?arrow_forwardUse ethics, CSR and sustainability principles approaches to identify relevant issues in Haier Company and making some recommendations 1. Ethics 2. CSR 3. Sustainability Plz firstly explain Haier company ethical issues, then CRS issues in Haier Company and then Haier sustainibilty issues and lastly overall issues recommendations Word count 800 Subject is Marketingarrow_forward
- Marketing research serves four functions within an organisation. Assume that you are a junior researcher at Cameron Research tasked with writing an article directed at the SMEs market. Identify and explain the 4 main functions of marketing research as it pretains to SMEs and cybersecuirity. Refer to information in the case to contextualise your answer. The objective if the article is to convince SMEs to make use of Cameron Research servicesarrow_forwardDevelop a set of actions to improve performance in digital marketing for a 5 star hotel in London.arrow_forwardEthics The use of branded content is on the rise, especially in digital marketing. This includes contentmarketing, native advertising, product placements,branded entertainment, and advergaming. How doyou think consumets respond to these tactics? Are youaware that these are forms of advertising? Is this deceptive? How do you suggest this approach could beimproved to address potential ethical issues?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning