Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.18MML
Summary Introduction

To discuss: The neuromaketing and its usefulness towards marketing research.

Introduction:

Neuromarketing is the medical technology used in the marketing field to study the consumers mind.

Summary Introduction

To discuss: Neuromarketing research approach usually combines with other approaches.

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