Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.5DQ
Summary Introduction
To discuss: The reason for the importance of marketing analytics in big data.
Introduction:
Marketing analytics is the process of analyzing the tool, process or technology by which the marketers dig the required information to attain consumers’ insight.
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Marketing: An Introduction (13th Edition)
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