EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 40C
Summary Introduction
Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.
Characters in the case:Company L a toy manufacturing firm.
Adequate information: The research methodology used by the Company L and their organizational structure.
To determine: The factors important in understanding this decision making.
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Week 9 Discussion: Intercultural Communication
Write a 200 - 300 word discussion post based on the prompt below. Reply to at least one other student in 50 - 100 words.
Describe a time in which cultural norms and expectations and prevented clear communication. What have you learned from the
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Answer? ? Financial accounting
You will be presented with a situation showing the details of how a company is currently working, a manufacturing plant with various stand-alone computers and printers, and you will research and determine the best configuration to help the manufacturing plant network their computers and include connections to the Internet for all computers. You will need to explain and support the decisions and be able to explain how the changes will benefit the manufacturing plant, including describing how the changes will be managed and implemented.
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