EBK MARKETING
9th Edition
ISBN: 9780134292779
Author: Stuart
Publisher: YUZU
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Chapter 4, Problem 5QA
Summary Introduction
To determine: Difference between primary and secondary data
Introduction: The raw data collected from multiple sources for the first time is called primary data whereas secondary data is an already existing data on multiple platforms.
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Distinguish between primary and secondary datasources.
Explain the main difference between primary and secondary data with examples.
Explain the difference between secondary and primary data
Explain the advantages and disadvantage of secondary and primary data
Explain factors to consider to use primary or secondary data
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