Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges. Characters in the case: Company L a toy manufacturing firm. Adequate information: The research methodology used by the Company L and their organizational structure. To determine: The decision that can be recommended.

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Answer 1

Question

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

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Answer 2

Question

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

Expert Solution & Answer

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Answer 3

Question

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

Expert Solution & Answer

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Answer 4

Question

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

Expert Solution & Answer

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Answer 5

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

Answer 6

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

Answer 7

Chapter 4, Problem 42C

Summary Introduction

Case summary/Introduction: Company L, the largest toy manufacturer was on the urge of facing bankruptcy in 2004. The then CEO without adding any new product line instead used advanced research methodologies to gain the insight of children’s mind. They want to get to roots of customer behavior but this didn’t help them much. There advanced innovative technologies and slow organizational structure failed in updating with the recent upcoming challenges.

Characters in the case:Company L a toy manufacturing firm.

Adequate information: The research methodology used by the Company L and their organizational structure.

To determine: The decision that can be recommended.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 4 - Prob. 1QA Ch. 4 - Prob. 2QA Ch. 4 - Prob. 3QA Ch. 4 - Prob. 4QA Ch. 4 - Prob. 5QA Ch. 4 - Prob. 6QA Ch. 4 - Prob. 7QA Ch. 4 - Prob. 8QA Ch. 4 - Prob. 9QA Ch. 4 - GIGOâ€”garbage in, garbage outâ€”is mentioned in...

Solution Summary: The author explains that Company L, the largest toy manufacturer, was on the urge of facing bankruptcy in 2004. They used advanced research methodologies to gain the insight of children's mind.

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Chapter 4 Solutions