EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 4, Problem 3ALR
Summary Introduction

To Discuss: The purposes in which not-for-profit organizations turn to social media marketing.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

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