Concept explainers
Case summary: Kellogg's has a few well known Site F pages for best items like Product PT, Product FF and Product NG. The organization propelled a mobile application for its Special K brand that provides a variety of approaches to oversee weight reduction goals, with modified projects, dinner plans with formulas, and an electronic diary and shopping records. Company K is additionally extending its utilization of digital information, gathered through retailers' customer loyalty cards, to follow what its rivals are doing and refine its marketing messages.
Characters in the case: Company K, Product PT, Product FF, Product NG and Site F.
To Discuss: The changes Company K could profitably make in its current social media strategy.
Introduction: Marketing is an activity, set of organizations and procedures for making, collaborating, conveying, and trading contributions that have value for clients, customers, accomplices, and society in general.
Want to see the full answer?
Check out a sample textbook solution
Chapter 4 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
- How has Facebook fulfilled its social contract?arrow_forwardHow might the information bubble effect be overcome? What technological and social changes might be needed to mitigate algorithmic self-reinforcement? What role should platform providers play in social discourse? Do these technology companies have an obligation to understand the impacts they are having on society? Do they have a responsibility to participate?arrow_forwardHow can Facebook balance the concerns of its users with the necessity of generating revenue through advertising?arrow_forward
- Why does Pinterest consider Google to be its main rival?Can you explain why Pinterest is putting so much effort into developing mobile-friendly features and apps?arrow_forwardWhy the marketers at EA put social media in the middle of their marketing efforts versus how other companies tend to integrate it or add it on at the end. What are your thoughts on this structure? Is this being driven by their particular audience, or are they trying to anticipate their audience's needs? This is a rare way of doing integration, do you think it will be more/less effective for the company?arrow_forwardWhy does Pinterest consider Google to be its biggest competitor?Why does Pinterest prioritize mobile platforms for its new features and products?arrow_forward
- What challenges did Instagram face in implementing marketing analytics in their organization and how did they overcome it?arrow_forwardWhat are PepsiCo social media strategies?arrow_forwardFor what reasons is Google seen as Pinterest's main competitor? To what end does Pinterest give special consideration to mobile devices while developing new features and products?arrow_forward
- What are the problems encountered by SMEs when using social media to market their business? Give me a questions about the problems encountered that can be answered by agree or disagree.arrow_forwardThere are different categories of influencers: nano-influencers, micro-influencers, macro-influencers, and mega-influencers. Select a social media account within each of these four categories and write a brief summary (within each category) of that influencer's work which includes the following: a). Industries they represent b). Brands they represent c). Overall tone of their content d). Platforms in which they operate (Which are the most effective for them?) e). Your overall assessment of that influencer's effectiveness in increasing brand awareness, engagement, and ultimately conversions (sales, lead forms, etc.)..arrow_forwardWhat are the key elements of Spotify’s (music streaming) strategy? What keeps them competitive compared to other streaming platforms?arrow_forward
