Chapter 4, Problem 3CTE

a.

Summary Introduction

To Discuss: The channel type in which “discussion of product attributes” comes under.

Introduction: Social media marketing is a type of internet marketing that uses social networking sites as a promoting device. The objective of social media marketing is to create content that clients will impart to their informal organization to enable an organization to build brand presentation and widen client reach.

b.

Summary Introduction

To Discuss: The channel type in which “opinion survey” comes under.

c.

Summary Introduction

To Discuss: The channel type in which “Exchange of ideas for saving energy” comes under.

d.

Summary Introduction

To Discuss: The channel type in which “Personal stories” comes under.

e.

Summary Introduction

To Discuss: The channel type in which “Video contest featuring pets” comes under.