Chapter 4, Problem 39E

Pricing Decisions

Rutkey Collectibles is a small toy company that manufactures and sells metal replicas of classic cars. Each car sells for $40. The cost of each unit follows:

One of Rutkey’s regular customers asked the company to fill a special order of 3,000 units at a selling price of $28 per unit. Rutkey’s can fill the order using existing capacity without affecting total fixed costs for the month. However, Rutkey’s manager was concerned about selling at a price below the $32 cost per unit and has asked for your advice.

Required

1. a.      Prepare a schedule to show the impact of providing the special order of 3,000 units on Rutkey’s profits in addition to the regular production and sales of 20,000 units per month.
2. b.      Based solely on the data given, what is the lowest price per unit at which the model cars could be sold for the special order without reducing Rutkey’s profits?
3. c.       What other factors might Rutkey’s manager want to consider in setting a price for the special order?