Strategic Management
Strategic Management
4th Edition
ISBN: 9781259927621
Author: Frank T. Rothaermel The Nancy and Russell McDonough Chair; Professor of Strategy and Sloan Industry Studies Fellow
Publisher: McGraw-Hill Education
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Chapter 4, Problem 2MS
Summary Introduction

To explain: The difference in strengths and weakness from a time of about 5 years ago.

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Briefly evaluate the strengths and potential sources of competitive advantage in your organization using value-chain analysis (Using a real-world example)
Develop a Balanced Scorecard for 'Amazon' as a business/company. Provide a thorough analysis of the Scorecard.   The scorecard is utilized to understand how well the strategy ideas support the organization and achieves the balance of the company needs versus consumers.  Some of the key categories are below: Financial Metrics:  How will you measure success or progress for your alternatives? Operations / Internal processes:  What processes will be used in support of your strategy alternatives? Learning and growth measures:  What actions are required for employees? Customer Measures:  What customer measures are needed to support improvements? Other (Social Responsibility, Business Ethics, Managers) Global Evaluation:  What is the global presence of your company? Evaluation can be based on cultural, political, financial, legal elements.
The resourced-based view of the firm identifies four criteria that managers can use to evaluate whether particular resources and capabilities are core competencies and can, therefore, provide a basis for sustainable competitive advantage. Are these measures independent or interdependent? Explain. If some of the measure are interdependent, what implications does that fact have for managers wanting to create and sustain a competitive advantage?
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