MARKETING - W/MINDTAP
MARKETING - W/MINDTAP
20th Edition
ISBN: 9780357582770
Author: Pride
Publisher: CENGAGE L
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Chapter 4, Problem 1DRQ
Summary Introduction

To discuss: Social responsibility and its importance.

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Explanation of Solution

The organization’s obligation to increase the positive impact and decrease the negative impact is known as social responsibility. The whole effect of the marketing decisions towards the society is dealt by social responsibility. In marketing social responsibility is significant because it involves focusing efforts on attracting the end users who needs to positive difference in their buying habits.

Apart from this social responsibility is considered as important because of the following reasons:

  • The expectations of the consumers and employees of the organization.
  • Social responsibility makes the company more marketable.
  • It is helpful in retaining the customers.

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