Case summary:
Bank WF is the one among the largest banks in Country U. The Consumer Financial Protection Bureau charged fine of $185 million for opening a 2.1 million of unauthorized accounts and services for the clients. The bank fired 5,300 employees for the false and illegal opening of accounts. These ethical issues are because of the pressure of the organization. This shows that these illegal activities are arises to achieve the sales target. Evidence proved that these were also approved my many managers. Bank WF fired all these employees without being investigated. An investigation special board committed investigated all the Bank WF employees and the result found that the target can be achieved only by way of cheating. They used whistle blower retaliation to investigate and fire the employees. Late, the CEO of the bank was resigned and replaced by Person T.
Because of all these activities the trust among the customers were reduced and it will take time to rebuilt it again by Bank WF. To patch up all these the bank formed all new employees with best internal control and many risk management policies. The bank came up with more innovative services focusing the customer satisfaction.
Characters in the case:
- Bank WF
To discuss: The way how the sales division can operate different from the ethical subculture.
Ethical subculture refers to the division of a large culture with ethical values and norms.
![Check Mark](/static/check-mark.png)
Want to see the full answer?
Check out a sample textbook solution![Blurred answer](/static/blurred-answer.jpg)
Chapter 4 Solutions
MARKETING - W/MINDTAP
- I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forwardI need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.arrow_forwardThe most common product I purchase would have to be organic foods from the grocery store. Although these foods are from different producers, I feel as though most if not all utilize marking skimming as their marketing strategy for pricing their goods. Many organic foods are priced much higher than the average food product, usually doubling in cost, if not more. I have yet to find an organic food product that was the same price or cheaper than your typical comparable food item at the store. With the use of market skimming, organic food companies are focused on selling to buyers who value their product and recognize that a quality product or food source comes with a price. People who prefer to eat organic foods are typically inclined to pay whatever price that product comes with, since finding organic foods can be challenging to begin with. Since there are not as many organic food producers as there are non-organic food producers, target consumers have no choice but to purchase whatever…arrow_forward
- Response to Natisha Henry Crest is the item I choose. Instead of trying to maximize profits initially with a high price, as would be done with a "market skimming" strategy, Crest primarily uses a market penetration pricing strategy for its toothpaste products. This means that they set a relatively low price to quickly gain a significant market share and attract a large customer base. Since Crest toothpaste is positioned as a dependable, well-known brand with a solid reputation for cavity prevention, supported by in-depth research and the American Dental Association's (ADA) seal of approval, its pricing typically reflects its perceived value. For many users, the toothpaste's perceived quality and effectiveness make the price point justifiable. A more aggressive price-competitive strategy could potentially capture more market share by attracting price-conscious buyers, but it might also impact brand perception if not carefully managed alongside quality messaging. Crest toothpaste's lower…arrow_forwardWhat is Apples pricing strategy for thier IPHONE16 (e.g., market skimming, market penetration, or price adaptation)? Is this strategy the most viable? Does the pricing strategy reflect the value? If so, explain the value that you perceive, and if not, explain why you think the pricing does not reflect the value. Which potential buyers are likely to be motivated by or dissuaded by Apples pricing for the IPHONE16 and why? Would another pricing strategy capture more market share? Why or why not?arrow_forwardWhat is JohnsonJohnsons pricing strategy for thier baby oil (e.g., market skimming, market penetration, or price adaptation)? Is this strategy the most viable? Does the pricing strategy reflect the value? If so, explain the value that you perceive, and if not, explain why you think the pricing does not reflect the value. Which potential buyers are likely to be motivated by or dissuaded by JOhnsonJohnsons baby oils pricing and why? Would another pricing strategy capture more market share? Why or why not?arrow_forward
- I need answer typing clear urjent no chatgpt used pls i will give 5 Upvotes.with diagramarrow_forwardWhat is your definition of social responsiblity? You can argue for or against that of Friedman's 1970 article.arrow_forwardA. What are four key terms on Reflecting on the Social Responsibility of Business B. Share your view on on Ethics and Ethical Reasoning C. What is your definition of social responsiblity? You can argue for or against that of Friedman's 1970 article.arrow_forward
- Define and develop a marketing campaign around a grocery store Unique Selling Proposition. What is your USP? Use the 4 P’s (Product, Price, Place, and Promotion) to establish your marketing plan. How will you market your product or service and emphasize the advantage? What is your budget? Are your marketing plans in line with your budget…in year 1? In year 3? In year 5? Project how your marketing plan will change as competitors challenge your business. clearly state where their budgeted money goes when addressing marketing channels. In essence, how will your budget be spent (Facebook ads, television, radio, print, etc…) and how much is allocated to each channel.arrow_forwardDescribe at least one pricing strategy and when it might be used.arrow_forwardDid the standards result in safer and more effective firefighting crews, or were they inadvertently keeping women out of a traditionally male job? The standards were designed to ensure that all firefighters, regardless of gender, could perform the physically demanding tasks required in firefighting. However, the fact that a significantly lower percentage of women were able to pass the test suggests that the standards may have inadvertently acted as a barrier to women entering the profession. Was this a BFOQ? The ministry was challenged on the basis of sex discrimination. What did the Supreme Court rule, and what was its reasoning? A Bona Fide Occupational Qualification (BFOQ) is a quality or attribute that employers are allowed to consider when making decisions on the hiring and retention of employees. In this case, the physical fitness test could be considered a BFOQ as it directly relates to the job's requirements. However, if it disproportionately excludes women and cannot be…arrow_forward
- Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage LearningMarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
- Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
![Text book image](https://www.bartleby.com/isbn_cover_images/9781337386920/9781337386920_smallCoverImage.gif)
![Text book image](https://www.bartleby.com/isbn_cover_images/9781285193946/9781285193946_smallCoverImage.gif)