Chapter 4, Problem 1DQ

Summary Introduction

Case summary: Since early Roman days, individuals have utilized greenhouses to develop plants, especially to appreciate vegetables and fruits out of season. Until the 1990s greenhouses start to pick up notoriety in the Country U. The planning could not be better. The measure of farmable land per capita on the planet keeps on contracting, and throughout the following 50 years, total population is required to increment by 3 billion. As more districts experience the ill effects of dry season from environmental change and as power deficiencies increment, the thought of utilizing glass houses to plant vegetables and fruits has turned out to be progressively alluring. Solar panels produce the majority of the power expected to control the greenhouse pumps and atmosphere controls. Energy screens lessen heat loss. Rainwater and water system overflow are caught in a lake, separated, and recycled as required. Watered exclusively through a complex electronic piping structure, greenhouse tended tomato plants live far longer than field crops.

Characters in the case: Country U.

To discuss: The ways Company C’s tomatoes serve as a forward-looking for other agricultural businesses.