The various forms of competition that is present in the market and its major components Introduction: The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning .

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Chapter 3.5, Problem 3.5LO

Summary Introduction

To determine: The various forms of competition that is present in the market and its major components

Introduction:

The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.

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