Concept explainers
a)
To determine: The suggestion for the Product T that might be affected by the internet and the digital technologies.
Introduction:
The variations in the
b)
To determine: The suggestion for the Company AA that might be affected by the internet and the digital technologies.
Introduction:
The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.
c)
To determine: The suggestion for the Museum M that might be affected by the internet and the digital technologies.
Introduction:
The variations in the marketing environment are the major source of opportunities and threats that has to be managed. The process of getting the facts about the external environment of the organization in order to find and understand the potential trends is known as environmental scanning.
Want to see the full answer?
Check out a sample textbook solutionChapter 3 Solutions
MARKETING >CUSTOM< (PB)
- Does e-business present a threat or an opportunity to local traditional stores and wholesalers? Explain.arrow_forwardConsider pollution caused by retail industry (such as Amazon, Walmart etc). Then answer these questions and also provide weblinks reference at end. 1. Who are the stakeholders involved in this problem? 2. What roles do these stakeholders have in the problem? 3. Which of these stakeholders are affected by the problem and which contribute to it? Explain.arrow_forwardPlease explain the current market situation for Em Cosmetics.arrow_forward
- What are some of the potentially negative impacts of the Internet on a particular industry? Describe several positive influences the Internet has on the same industry. Do these outweigh the negative influences?arrow_forwardRead the scenario and answer the questions in this section. Managers of Best Buy had just implemented an e-commerce platform to expand their business in terms of customer base. Best Buy is a clothing retail store that offers value for money on clothing items for the family. Based on this, complete the tasks that follow. Elaborate on the e-commerce model adopted by Best Buy and further explain ANY FOUR (4) benefits of the e-commerce model to the retail company.arrow_forwardExperts anticipate that the Internet, social media, and e-business, as well as associated computer technologies, will continue to grow in the coming years. Who knows what impact this growth will have on how companies interact with their consumers in the future.arrow_forward
- Kindly help me with exercises on digitalization; 1. Think about the 3-4 most significant ways that technology has influenced your behavior, as a consumer, in the last few years, how and why? a.Identify one of your regular behaviors, as a consumer yourself. b.How has this functional activity changed, as a result of technology? c.What has technology enabled here, that wasn’t possible or as easy before? d.What is the dark side (or tradeoff) of this new behavior? 2. What do you think about all of this? Can you draw a few general insights or patterns from the above exercise? 3. Reading online reviews before purchasing something is very much a market research activity, at an individual level. How do online reviews influence you, as a consumer? Do you pay attention to online reviews more or less in certain scenarios? Why or why not? 4. What do you think motivates people to write online reviews? 5. How has smartphone technology changed the way you shop? 6. Put your big picture,…arrow_forwardA disruptive technology is one that significantly alters how consumers, industries, and enterprises operate in the twenty-first century. A disruptive technology eliminates the systems or practises it replaces because it possesses superior qualities. E-commerce, online news sites, ride-sharing applications, and GPS systems are examples of disruptive technologies that have emerged recently. The automobile, electricity, and television were all revolutionary inventions in their own times. a) Elaborate predictive analytics with a suitable example.arrow_forwardwhat target markets should I consider for CCTV cameras? Explain.arrow_forward
- Kindly answer this as soon as possible thankyou! How does Science and Technology help in solving problems in the society? Explain by citing examples. How can Information Age help to promote Science and Technology in the society and sustainable development?arrow_forwardExplain why the competitors are switching to the online marketplace. Provide recommendations and rationale for the best options moving forward for your company.arrow_forward3-5. How does technology impact customer value?arrow_forward
- Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill EducationFoundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
- Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSONContemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning