MARKETING >CUSTOM< (PB)
MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 3, Problem 7AMK
Summary Introduction

To determine: The reason why Company X is concerned about having its name becoming generic

Introduction:

The competition that exists among various products that solve the similar issues, or gives the same benefit or utility is known as generic competition.

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