Research Methods for the Behavioral Sciences
Research Methods for the Behavioral Sciences
5th Edition
ISBN: 9780357231913
Author: Frederick J Gravetter; Lori-Ann B. Forzano
Publisher: Cengage Limited
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Chapter 3.4, Problem 6LO

Compare and contrast the four scales of measurement (nominal, ordinal, interval, and ratio) and identify examples of each.

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Introduce yourself and describe a time when you used data in a personal or professional decision. This could be anything from analyzing sales data on the job to making an informed purchasing decision about a home or car. Describe to Susan how to take a sample of the student population that would not represent the population well. Describe to Susan how to take a sample of the student population that would represent the population well. Finally, describe the relationship of a sample to a population and classify your two samples as random, systematic, cluster, stratified, or convenience.

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Research Methods for the Behavioral Sciences

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