MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 3.1, Problem 1PC
Summary Introduction

To determine: The 4 E’s of marketing.

Introduction: Techniques that targets the social media networks to spread awareness about something and promotes the brand are known as social media marketing.

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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.   You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why? State how you would manage ethical and legal issues in the digital environment.
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