Company R is an energy drink company. It efficiently used various social and mobile media to achieve its objectives. It used Media Y by posting the company’s product videos, pictures and contents to attract people. It offers various applications for tablets and smartphones available on Media F and Media I. It also promotes its brand and products by way of launching various gaming applications. It also came up with radio application, and Product R television. In the initial stage, Company R was focusing on the sports person and later introducing all these technologies which acts a tool to grabs more people who are interested in music, drama and cinemas. These were the most powerful media strategies of Company R. Characters in the case: Company R To discuss: The mobile and social media tools used by Company R.

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Chapter 3, Problem 1CCS

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Company R is an energy drink company. It efficiently used various social and mobile media to achieve its objectives. It used Media Y by posting the company’s product videos, pictures and contents to attract people. It offers various applications for tablets and smartphones available on Media F and Media I.

It also promotes its brand and products by way of launching various gaming applications. It also came up with radio application, and Product R television. In the initial stage, Company R was focusing on the sports person and later introducing all these technologies which acts a tool to grabs more people who are interested in music, drama and cinemas.

These were the most powerful media strategies of Company R.

Characters in the case:

Company R

To discuss: The mobile and social media tools used by Company R.

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