Company R is an energy drink company. It efficiently used various social and mobile media to achieve its objectives. It used Media Y by posting the company’s product videos, pictures and contents to attract people. It offers various applications for tablets and smartphones available on Media F and Media I. It also promotes its brand and products by way of launching various gaming applications. It also came up with radio application, and Product R television. In the initial stage, Company R was focusing on the sports person and later introducing all these technologies which acts a tool to grabs more people who are interested in music, drama and cinemas. These were the most powerful media strategies of Company R. Characters in the case: Company R To discuss: The way Company R should evaluate the effectiveness of all the campaigns and its response to its gained insights

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Chapter 3, Problem 3CCS

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Company R is an energy drink company. It efficiently used various social and mobile media to achieve its objectives. It used Media Y by posting the company’s product videos, pictures and contents to attract people. It offers various applications for tablets and smartphones available on Media F and Media I.

It also promotes its brand and products by way of launching various gaming applications. It also came up with radio application, and Product R television. In the initial stage, Company R was focusing on the sports person and later introducing all these technologies which acts a tool to grabs more people who are interested in music, drama and cinemas.

These were the most powerful media strategies of Company R.

Characters in the case:

Company R

To discuss: The way Company R should evaluate the effectiveness of all the campaigns and its response to its gained insights

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.