Understanding Management
9th Edition
ISBN: 9781285421230
Author: Richard L. Daft, Dorothy Marcic
Publisher: South-Western College Pub
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Question
Chapter 3, Problem 9DQ
Summary Introduction
To Explain:
Which style of communicating do you think would be most beneficial to the long term success of a U.S. company operating internationally- high context or low context communication. Why?
Introduction:
The style of communication is really a very important point while dealing a business and that's too internationally. The one way is either you learn the local language and communicate with the local people in their local language and its really very hard. The other option is going to be the low context communication unless dealing business to business.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1.
2.
Develop a new brand extension for the organisation you have selected for one of their
product/service.
Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand…
16
Men vary in build, facial expression, gestures, in hair texture and colour, and in temperament.
B In the same way that one’s fingerprints are individually one’s own, so the combination of other factors creates a person different from allother people.
C The distribution of intelligence varies, from mentally defective to genius.D Aptitude in many fields give another area of difference
Select one:
A. Men vary in build, facial expression, gestures, in hair texture and colour, and in temperament.
B. In the same way that one’s fingerprints are individually one’s own, so the combination of other factors creates a person different from all other people.
C. The distribution of intelligence varies, from mentally defective to genius.
D. Aptitude in many fields give another area of difference
A When the time comes for graduation, many youngsters decide to stay at school after all.
B The world of business and industry progresses at break-neck speed, and always the cry goes up for more…
Each sentence below has a blank space which shows that something has been omitted. Under each sentence four choices of words/phrases are given. Choose the word or phrase you consider would be used correctly in the space.
16
Men vary in build, facial expression, gestures, in hair texture and colour, and in temperament.
B In the same way that one’s fingerprints are individually one’s own, so the combination of other factors creates a person different from allother people.
C The distribution of intelligence varies, from mentally defective to genius.D Aptitude in many fields give another area of difference
Select one:
A. Men vary in build, facial expression, gestures, in hair texture and colour, and in temperament.
B. In the same way that one’s fingerprints are individually one’s own, so the combination of other factors creates a person different from all other people.
C. The distribution of intelligence varies, from mentally defective to genius.
D. Aptitude in many fields give another…
Chapter 3 Solutions
Understanding Management
Ch. 3 - Prob. 1DQCh. 3 - Prob. 2DQCh. 3 - Prob. 3DQCh. 3 - Prob. 4DQCh. 3 - Prob. 5DQCh. 3 - Prob. 6DQCh. 3 - Prob. 7DQCh. 3 - Prob. 8DQCh. 3 - Prob. 9DQCh. 3 - Prob. 10DQ
Ch. 3 - Prob. 1SLCh. 3 - Prob. 2SLCh. 3 - Prob. 3SLCh. 3 - Prob. 4SLCh. 3 - Prob. 5SLCh. 3 - Prob. 6SLCh. 3 - Prob. 7SLCh. 3 - Prob. 8SLCh. 3 - Prob. 9SLCh. 3 - Prob. 10SLCh. 3 - Prob. 1GLCh. 3 - Prob. 2GLCh. 3 - Prob. 3GLCh. 3 - Prob. 4GLCh. 3 - Prob. 5GLCh. 3 - Prob. 6GLCh. 3 - Prob. 7GLCh. 3 - Prob. 8GLCh. 3 - Prob. 9GLCh. 3 - Prob. 10GLCh. 3 - Prob. 1ALCh. 3 - Prob. 2ALCh. 3 - Prob. 3ALCh. 3 - Prob. 4ALCh. 3 - Prob. 1EDCh. 3 - Prob. 2EDCh. 3 - Prob. 3EDCh. 3 - Prob. 1CFCACh. 3 - Prob. 2CFCACh. 3 - Prob. 3CFCACh. 3 - Prob. 1OTJVCCh. 3 - Prob. 2OTJVCCh. 3 - Prob. 3OTJVC
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