The advantages of market entry strategies and the information and factors essential in selecting a strategy. Introduction: A business trying to become internationally competitive will need to enter new markets in-order to make profits and achieve its goals. The strategy used by the business to enter the markets is known as the Market Entry Strategies. The three main market entry strategies are exporting, licensing and direct investment.

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Chapter 3, Problem 5DQ

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The advantages of market entry strategies and the information and factors essential in selecting a strategy.

Introduction:

A business trying to become internationally competitive will need to enter new markets in-order to make profits and achieve its goals. The strategy used by the business to enter the markets is known as the Market Entry Strategies. The three main market entry strategies are exporting, licensing and direct investment.

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