Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 3, Problem 8ALR
Summary Introduction
To Discuss: The importance of consumer rights in today’s marketing activities.
Introduction: Consumer rights are commonly a reference to a group of law that relates to things the makers of products must do to safeguard the customers from damaging.
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Contemporary Marketing (MindTap Course List)
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- List the Federal laws that affect marketing fall into several categories of regulatory activity: competitive environment, pricing, advertising and promotion, and consumer privacy?arrow_forwardWhat is the purpose of consumer protection laws, and how do they differ across different jurisdictions?arrow_forwardList the Primary Laws that Protect Consumers?arrow_forward
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