Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 3, Problem 6ALR
Summary Introduction
To Discuss: The reasons on marketers monitoring the technological environment.
Introduction: A marketer is an individual whose obligations incorporate the recognition of the goods and services wanted by a group of purchasers, in addition to advertising of those products and services for an organization.
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