Case summary: Company GM is a largest food companies in the world. The company produces day to day food products such as breakfast cereals, dairy products, ice cream and many more products. The company has also contributed huge millions of dollars to not-for-profit organization. The report exhibits that Company GM' promise to improving wellbeing, ensuring the environment, and proceeding to connect with customers and employees in the work environment and the public.
The organization has likewise attempted enhancements in the nature of its best items, including increasingly fortifying fixings, for example, entire grains and calcium while lessening less alluring ones, for example, calories, sugar, sodium, and trans fat etc. Company GM as of late declared that unique Product C is presently produced using corn and sugar that have not been hereditarily adjusted. The organization has likewise defined objectives for decreasing its creation of strong waste, diminishing its utilization of transportation fuel, and lessening its ozone harming substance emanation and utilization of water.
Characters in the case: Company GM, Product C.
To Discuss: The reasons on the rapid progress of Company GM toward some of its goals means has set appropriate benchmarks for social responsibility.
Introduction: Social responsibility alludes to the business morals idea of being responsible for affecting society and culture. Morals values play a significant part in the modern period of business. Most organizations have unique preparing, workshops, and even a different division to build up corporate guidelines and arrangements of morals and ethical quality.
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Chapter 3 Solutions
Contemporary Marketing (MindTap Course List)
- Your department boss wants you to select a few others in your organization to explore adoptingcorporate social responsibility practices. Some of your friends think that CSR isn’t effective and in factwastes resources and time of those who get involved. To take on this assignment would require time outof doing your own work. However, you have noticed that your organization’s leadership isn’t all thatresponsible and responsive to employees and many customers. Maybe adopting more ethical standardsand practices could improve business and some of the questionable leaders’ behaviors. What would youdo and whyarrow_forward12 Which of these is an argument in favour of Corporate Social Responsibility? A) Ensuring the most efficient use of society's resources B) Profitability improvement C) Preventing government intervention D) Giving business more power E) Management accountabilityarrow_forwardAnalyze the effect of Banyan’s corporate social responsibility activities for both consumers and stakeholders in creating value for the company.arrow_forward
- 1. Would organizations really be paying attention to CSR if customers and federal and state agencies weren’t forcing them to? Why or why not? 2. Which is more ethical: altruistic CSR or strategic CSR? Provide examples to explain your answer.arrow_forwardIs socially responsible business good business? discuss when or in which contexts institutions or organizations promote the most good for the greatest number and demonstrate to be socially responsible. Come up with examples and cite the sources you use. Define and explain the terms you use; for example, define and explain what corporate social responsibility is, what the Triple Bottom Line stands for.arrow_forwardYou are charismatic founder & Head of the fasted growing company with huge cash inflows. You want to give back to the society through Corporate Social Responsibility. How you will encompass the components of Carroll’s CSR Pyramid with different types of activities that form the part of your CSR? Explain.arrow_forward
- 5If Zuzie only employed individuals from her local community and provided them with crucial training to work in the food industry, could it be considered to be corporate social responsibility (CSR)?HINT: Provide a Yes or No answer and reasons for your answer.arrow_forwardAfter reading this chapter, what are major insights you have about ethics and CSR?arrow_forwardCan you cite examples of companies who have a true commitment to social responsibility? A few companies come to mind: Bombas, Tom's and Starbucks-what are your thoughts?arrow_forward
- What is Corporate Social Responsibility? Who are the stakeholders? How to identify the key stakeholders of a particular company? Why is it necessary for a company to have ethical and philanthropic responsibility? What are some examples of philanthropic responsibility?arrow_forwardHas Nike created and implemented an effective approach to social responsibility? Does it addressroot causes of problems in Nike’s supply chain?Should it now do more or do something different?arrow_forwardwhat is the best philosophical approach (capabilities, ethical, economic, corporate citizenship, or utilitarianism) underpinning corporate social responsibility and on what basis? Give an examplearrow_forward
