Contemporary Marketing (MindTap Course List)
Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
Question
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Chapter 3, Problem 1C
Summary Introduction

Case summary: Company GM is a largest food companies in the world. The company produces day to day food products such as breakfast cereals, dairy products, ice cream and many more products. The company has also contributed huge millions of dollars to not-for-profit organization. The report exhibits that Company GM' promise to improving wellbeing, ensuring the environment, and proceeding to connect with customers and employees in the work environment and the public.

The organization has likewise attempted enhancements in the nature of its best items, including increasingly fortifying fixings, for example, entire grains and calcium while lessening less alluring ones, for example, calories, sugar, sodium, and trans fat etc. Company GM as of late declared that unique Product C is presently produced using corn and sugar that have not been hereditarily adjusted. The organization has likewise defined objectives for decreasing its creation of strong waste, diminishing its utilization of transportation fuel, and lessening its ozone harming substance emanation and utilization of water.

Characters in the case: Company GM, Product C.

To Discuss: The reasons on the rapid progress of Company GM toward some of its goals means has set appropriate benchmarks for social responsibility.

Introduction: Social responsibility alludes to the business morals idea of being responsible for affecting society and culture. Morals values play a significant part in the modern period of business. Most organizations have unique preparing, workshops, and even a different division to build up corporate guidelines and arrangements of morals and ethical quality.

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What is a good response to this statement? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth…
What is a good response to this post? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth and…
What is a good response to this post? The company I choose for this discussion is Canon. Canon is the leader in global imaging, and they are known for their innovative cameras and high-quality products. Canon caters to various markets, and they are known worldwide to be the best imaging solutions brand in the world. Canon is the perfect example of effective international marketing strategies. Canons marketing strategy is mainly driven on their focus of innovation and technology. There new Canon R1 is labeled “ahead of the Game” and no other camera on the market comes close to what this camera offers. Their products have continued to prove that they will meet the demands of every photographer and videographer across the world. Canon has continuously stayed ahead of all of its competitors like Nikon and Sony and has maintained the number one position in the market. Canon also leverages digital marketing such as social media to enhance its brand awareness. They have used social media…
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