Business Analytics (2nd Edition)
Business Analytics (2nd Edition)
2nd Edition
ISBN: 9780321997821
Author: James R. Evans
Publisher: PEARSON
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Chapter 3, Problem 41PE

A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or not. The results are shown below:

Chapter 3, Problem 41PE, A marketing researcher surveyed 92 individuals, asking them if they liked a new product concept or

Convert the data into percentages. Then construct a chart of the counts and a chart of the percentages. Discuss what each conveys visually and how the different charts may lead to different interpretations of the data.

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Business Analytics (2nd Edition)

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