Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 3, Problem 3.18MML
Summary Introduction
To discuss: The recent changes in the technological environment that impact marketing.
Introduction:
Technological environment refers to the changes in the environment due to the technological changes, which benefits as well as affects the business.
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Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
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