Essentials of Organizational Behavior, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package (14th Edition)
14th Edition
ISBN: 9780134640105
Author: Stephen P. Robbins, Timothy A. Judge
Publisher: PEARSON
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Chapter 3, Problem 2LO
Summary Introduction
To explain: The relationship between attitudes and behavior.
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Considering contemporary challenges in business, analyze a real-world case where a company successfully navigated a major shift in its marketing strategy to adapt to changing market dynamics.
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Identify the key factors that contributed to the success of their marketing strategy in the face of contemporary issues.
How can businesses draw insights from this case to inform their own marketing strategies amid current business challenges?
1) View the video Service Processing at BuyCostumes (10.41 minutes, Ctrl+Click on the link); what are your key takeaways (tie to one or more of the topics discussed in Chapter 3) after watching this video. (viddler.com/embed/a6b7054c)
Note: As a rough guideline, please try to keep the written submission to one or two paragraphs.
2) Orkhon Foods makes hand-held pies (among other products). The firm’s weekly sales of hand-held pies over the past seven weeks are given in the table. The firm’s operations manager, Amarjargal, wants to forecast sales for week 8.
Weeks
Sales of hand-held pies(000s)
1
19
2
18
3
17
4
20
5
18
6
22
7
20
Forecast the week 8 sales using the following approaches:
a) Naïve approach
b) 5-month moving average
c) 3-month weighted moving average using the following weights: 0.50 for week 7, 0.30 for week 6, and 0.20 for week 5.
d) Exponential smoothing using a smoothing constant of 0.30, assume a…
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Essentials of Organizational Behavior, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package (14th Edition)
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