Essentials of Organizational Behavior, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package (14th Edition)
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Chapter 3, Problem 1LO
Summary Introduction

To contrast: The three components of an attitude.

Introduction: Attitude refers to the evaluate statement about people, events, or objects. The statement can be either unfavorable or favorable.

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Contrast the three components of an attitude:

The three components of attitude are a cognitive component, affective component, and behavioral component. A cognitive component is the belief segment of an attitude. The affective component is the emotional segment of an attitude. The behavioral component is the particular behavior or intent to behave in a particular way towards something.

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Essentials of Organizational Behavior, Student Value Edition Plus MyLab Management with Pearson eText -- Access Card Package (14th Edition)

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