Case Summary: The veterinary clinic mentioned in the case study was initially established with the intention of providing inpatient services for cats and dogs. However, with the client base of the business growing steadily, the requests of customers are now being fulfilled by the business with other services being added to the portfolio. Overnight stay facilities for surgical patients and pet grooming services are the added services. Nevertheless, the capacity of the business in providing them is limited in terms of resources as well as the expert knowledge of the staff members.
Interpretation: Identifying the high and low contact segments of the business’ operations and determining how they should be managed.
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