Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
bartleby

Concept explainers

Question
Book Icon
Chapter 22.2, Problem 22.3LR
Summary Introduction

To discuss: The difference between an input metric and an output metric

Introduction:

Marketing metrics are used in the phase of planning. There are two types of marketing metrics. They are input metrics and output metrics. The manager of the firm takes actions to rectify the negatives.

Blurred answer
Students have asked these similar questions
How can predictive analytics be utilized in marketing to anticipate and predict future customer behavior trends?
What are the challenges and opportunities in analyzing and utilizing unstructured data in marketing analytics?
How can trends and patterns be identified to help with market forecasting?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College