Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.2, Problem 22.3LR
Summary Introduction

To discuss: The difference between an input metric and an output metric

Introduction:

Marketing metrics are used in the phase of planning. There are two types of marketing metrics. They are input metrics and output metrics. The manager of the firm takes actions to rectify the negatives.

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