Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22.1, Problem 22.2LR
Summary Introduction

To discuss: The significance of S-shape of the dales response function in figure22-1

Introduction:

When the incremental revenue is more than the incremental cost, the firm must allocate the resources of production, marketing, financial areas.

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