Marketing
Marketing
14th Edition
ISBN: 9781259924040
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Chapter 22, Problem 4BYMP
Summary Introduction

To discuss: Person X’s marketing plan on the presented outline.

Introduction:

Marketing plan identified the goals and marketing mix to achieve the both individual and organizational goals.

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Each part of the marketing plan is essential and valuable for marketers or managers developing a new product or creating a company. From a marketing point of view, the marketing plan contains much information regarding the company's activities, such as product, price, promotion, and distribution strategies. Thus, all marketing strategies are effective executions of the plan. What information do you think you need to include in a marketing plan as a product or price or promotion, or distribution strategy? Select one of the elements of the marketing mix and provide your explanation. Support your statements with business facts by using support materials. Cite any additional sources you use. Implementing the marketing mix
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