PRIDE/FERRELL MARKETING ACCESS
20th Edition
ISBN: 9780357435359
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 2.1, Problem 1VC
Summary Introduction
Case summary:
The mission of Company T is to start the move to the vehicles, which would save energy while saving the planet. The company works as a single and a largely automated manufacturing plant in State C. The company has stopped its sale of Brand R in the year 2011 as it concentrates on launching the new model.
The company is waiting to achieve the long-term objective of generating 500,000 vehicles in one year and profiting from scale economies. Thus, it recruits thousands of employees and restoring the facilities for a larger output.
To discuss: The strengths, opportunities, weaknesses, and threats of Company T.
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TASK DESCRIPTION
Successful brand extensions allow companies to diversify their offerings and increase their market
share. Brand extension will provide any company a competitive advantage over its rivals that do not
offer similar products.
You are expected to select a live/real organisation which is suitable to the task and launch a new
product/service.
Please discuss with your lecturer your choice before proceeding.
For your Portfolio you need to complete the following tasks:
1. Develop a new brand extension for the organisation you have selected for one of their
product/service.
2. Determine segmentation, targeting and positioning for the new brand extension.
3. Develop a detailed customer personal profile for the new brand extension, including demographic
and psychographic information.
4. Develop the marketing mix strategies for the new brand extension (4Ps/7Ps).
**what are the Raw Materials and Human Rights Concerns in the Apple Company
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