Bundle: Modern Business Statistics with Microsoft Office Excel, Loose-Leaf Version, 6th + MindTap Business Statistics, 2 terms (12 months) Printed Access Card
6th Edition
ISBN: 9781337589383
Author: David R. Anderson, Dennis J. Sweeney, Thomas A. Williams, Jeffrey D. Camm, James J. Cochran
Publisher: Cengage Learning
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Textbook Question
Chapter 20.4, Problem 17E
The Gorman Manufacturing Company must decide whether to manufacture a component part at its Milan, Michigan, plant or purchase the component part from a supplier. The resulting profit is dependent upon the demand for the product. The following payoff table shows the projected profit (in thousands of dollars).
The state-of-nature probabilities are P(s1) = .35, P(s2) = .35, and P(s3) = .30.
- a. Use a decision tree to recommend a decision.
- b. Use EVPI to determine whether Gorman should attempt to obtain a better estimate of demand.
- c. A test market study of the potential demand for the product is expected to report either a favorable (F) or unfavorable (U) condition. The relevant conditional probabilities are as follows:
P(F | s1) = .10 | P(U | s1) = .90 |
P(F | s2) = .40 | P(U | s2) = .60 |
P(F | s3) = .60 | P(U | s3) = .40 |
What is the
- d. What is Gorman’s optimal decision strategy?
- e. What is the
expected value of the market research information?
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Chapter 20 Solutions
Bundle: Modern Business Statistics with Microsoft Office Excel, Loose-Leaf Version, 6th + MindTap Business Statistics, 2 terms (12 months) Printed Access Card
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