Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 20, Problem 20.8CTE
Summary Introduction
To discuss: The philosophy of ethics that assists Person X’s decision in every situation.
The company’s activities, which is connected with purchasing and selling a service or product is referred as marketing. It consists of selling, delivering, and advertising of products to the people.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Discuss the philosophies that might guide marketers facing ethical issues.(AACSB: Written and Oral Communication)
Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?
Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)
Knowledge Booster
Similar questions
- Questions: Marketing is marketing whether it concerns the consumer market or industrial market. Do you agree or disagree with this statement? Why? The term industrial marketing, business marketing, and business to business are often used to describe marketing in the industrial market. Which of these three terms do you believe best describes marketing to organizational customers? Explain your reasoning.arrow_forwardPrior to participating in this unit’s discussion: please read Principles of Marketing e-text: Chapter 1: Available at: http://open.lib.umn.edu/principlesmarketing/ , then, summarize the main points. Express how they relate to a situation you encountered. distinguish among needs, wants, demand, consumers, and the marketing principles. How does marketing occur and cite at least one example of marketing in real life and everyday situations?arrow_forwardIs it fair to single out specific products for restrictions such as New York City’s proposed size cap on soft drinks? Discuss this argument from all sides of this issue: government, soft drink marketers, and consumers. (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- Discuss an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior dealt with? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forwardMarketing Baby Carrots Like Junk Food Please read the attached case file and also please answer the CASE QUESTIONS: Does the marketing of baby carrots raise any social or temporal dilemmas? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack? Explain your answer.(Thank you in advance for your help!)arrow_forwardWho are the Millennials, and why are they of so much interest to marketers? (AACSB: Written and Oral Communication; Reflective Thinking)arrow_forward
- What were the objectives and purpose of the IMC? · How do marketers and leaders combine all the main ideas and efforts into a coherent IMC? · Is the IMC an effective when marketing to the average consumers?arrow_forwardWhat are your thoughts on the use of children’s online games to disguise marketing to them? Do you consider this practice to be ethical or unethical? Link is listed below https://www.nytimes.com/2011/04/21/business/21marketing.htmlarrow_forwardThink about a company such as Intel, which sells its products to computer makers and other businesses rather than to final consumers. How would Intel’s marketing to business customers differ from Apple’s marketing to final consumers? The second part of the chapter deals with this issue.arrow_forward
- Discuss trends impacting marketing and the implications of these trends on how marketers deliver value to customers. (AACSB: Written and Oral Communication)arrow_forwardWhat is an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior deal addressed by the company and What was the public's response? Any ideas?arrow_forwardA marketing system should sense, serve, and satisfy consumer needs while also improving the quality of their lives. Marketers may take actions by understanding customer needs and organizational practices, therefore marketing is currently facing many criticisms. Some of them are justified, while others are not. Certain marketing practises according to social critics, harm individual, consumers, and society as a whole, how to formulate this situation?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning