Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
bartleby

Concept explainers

Question
Book Icon
Chapter 20, Problem 20.5DQ
Summary Introduction

To discuss: The way marketers use the sustainability principles to work in an ethical and responsible manner.

Blurred answer
Students have asked these similar questions
Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)
Define what is meant by marketing mix? And discuss how should M&S use itsmarketing mix in a synergistic way?
Discuss an example of a company committing an unethical marketing practice. What was the violation? How was the unethical behavior dealt with? (AACSB: Written and Oral Communication; Reflective Thinking)
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing