Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
Chapter 20, Problem 20.18CC
Summary Introduction
Case summary:
Company A is the international apparel and footwear giant company was established as a leader in every sport. On the other hand it achieved less in the area of basketball, soccer, and baseball. Company A was the one of the international leader in the area of sustainable practices. The last year a Company in Country G ranked 3rd in the international hundred most sustainable corporations.
Many companies tried to go on board with the practice of sustainability such are embedded in Company A’s DNA. Company A says that having a strategic plan which are built on the sustainable practices made the company a better financial performer.
Characters in the case:
- Company A
To discuss: The way Company A counterattacks the criticism of marketing with examples.
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