Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.6CTE
Summary Introduction

To discuss: The ways marketers respond to the criticism to their products or marketing practices.

Marketing strategy is the complete tactics prepared especially for accomplishing the marketing targets of the organization. It gives an outline to achieving these marketing goals.

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