Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 20, Problem 20.16VC
Summary Introduction
Case summary:
Nowadays, many firms are searching for ways to be much socially responsible in marketing and manufacturing the goods and services that they create. However, only some firms create goods and services with the main reason of making a better place in the world.
The video fully concentrates on Product L’s playmakers, the non-profit organization that is dedicated towards the helping children to face the life-threatening challenges.
To determine: The way Company L practices the principles of sustainable marketing.
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Check out a sample textbook solutionChapter 20 Solutions
Principles of Marketing (16th Edition)
Ch. 20 - Prob. 20.1DQCh. 20 - Prob. 20.2DQCh. 20 - Prob. 20.3DQCh. 20 - Prob. 20.5DQCh. 20 - Prob. 20.4DQCh. 20 - Prob. 20.6CTECh. 20 - Prob. 20.7CTECh. 20 - Prob. 20.8CTECh. 20 - Prob. 20.9MACh. 20 - Prob. 20.10MA
Ch. 20 - Prob. 20.11MACh. 20 - Prob. 20.12MACh. 20 - Prob. 20.13MACh. 20 - Prob. 20.14MACh. 20 - Prob. 20.15VCCh. 20 - Prob. 20.16VCCh. 20 - Prob. 20.17VCCh. 20 - Prob. 20.18CCCh. 20 - Prob. 20.19CCCh. 20 - Prob. 20.20CCCh. 20 - Prob. 20.21CCCh. 20 - Prob. 20.22CCCh. 20 - Prob. 20.23MMLCh. 20 - Prob. 20.24MML
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